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Simon Cantillion
Jul 31, 20243 min read
Engaging with Engineers on LinkedIn
Engineers are typically analytical, detail-oriented, and value-driven. So, here are some key strategies to engage engineers on LinkedIn.
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Simon Cantillion
Jul 25, 20242 min read
Machining Engagement: Leveraging Influencers in Engineering
Despite it being less common for engineering and manufacturing companies, influencer marketing can be an effective marketing strategy.
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Simon Cantillion
Jul 16, 20242 min read
Sustainability & Green Manufacturing: Leveraging B2B Marketing for Industry Leadership
As engineering/manufacturing sectors continue to embrace environmentally-friendly approaches, B2B marketing channels offer powerful tools.
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Simon Cantillion
Jul 10, 20242 min read
Navigating the Labour Shift: How B2B Marketing Can Power UK Manufacturing Through Change
The shift from Conservative to Labour government under Keir Starmer has sparked both optimism and concern within the UK's manufacturing...
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Simon Cantillion
Jul 5, 20242 min read
Timeframes & KPIs. What to expect from your PR campaign
When discussing press relations with new business opportunities, be it at the early stages, on presenting a proposal, or even with...
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Simon Cantillion
Jul 1, 20241 min read
B2B Marketing Lessons from England's Euro 2024 Thriller
Along with many others, I watched Sunday's England v Slovakia football match and so, along with many others that are drawing parallels...
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Simon Cantillion
Jun 21, 20242 min read
The Good, Bad and Ugly of B2B Marketing
My "Good, Bad and Ugly" post aims to provide startups with insights into effective approaches, common mistakes, and potentially disastrous t
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Simon Cantillion
May 28, 20241 min read
LinkedIn introduces new portrait video format
LinkedIn has introduced a new portrait video format (9:16 aspect ratio) that allows creators to upload vertical videos optimised for...
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