Cantillion King

What we do

Clear stories.
Stronger visibility.

Three connected services to help technical businesses make their expertise visible, understood and useful in the sales process.

01

Positioning & messaging

Translate complex expertise into clear, compelling stories and a distinct market position. We help define who you serve, what makes you different and why it matters.

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02

Technical PR & media relations

Build authority and credibility by sharing relevant, well-told stories with trusted trade and industrial sector media. PR that understands your audience, applications and market.

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03

Technical content creation

Create targeted content to open doors, nurture leads and advance sales conversations. Useful material for specialist audiences and the long buying cycles they navigate.

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Why PR, and why now?

Credibility travels further than advertising.

When your story appears in respected trade and technical media, it reaches buyers through a source they already trust. Independent coverage can inform and influence without relying on self-promotion.

That matters in specialist markets, where the right decision-makers can be difficult or costly to reach through advertising alone. Consistent, relevant PR helps build recognition and authority over time, rather than in occasional paid bursts.

The work can carry on beyond the coverage itself: useful stories and expert content can be repurposed across your website, email, social channels, sales materials and presentations.

  • 01Relevant coverage in the trade titles your buyers trust.
  • 02Thought leadership that shows expertise, not just products.
  • 03Reusable content for web, sales and social.
  • 04A senior-led PR function without adding in-house headcount.

A joined-up solution

Six months to consistent visibility.

A practical, senior-led PR and content programme for businesses whose expertise deserves to be seen. We build the story, put it in front of the right media and make each useful piece work harder.

Programme investment

£1,800 / month

Six-month minimum

01Month 1

Lay the foundations

  • /Discovery session to understand your business, objectives and audiences
  • /Review of your current visibility and existing content
  • /A clear narrative, messaging and topic plan for the programme
02Months 2–5

Build campaign momentum

  • /Story mining with your team to surface news, angles and expert commentary
  • /Writing and refining agreed releases, articles and opinion pieces
  • /Targeted trade-media outreach, journalist follow-up and light content repurposing
03Month 6

Review and make the most of it

  • /A round-up of coverage, themes and what resonated
  • /Recommendations for reusing content in ongoing marketing
  • /Options to continue, scale or pause based on the work and outcomes

Every month

A dedicated PR partner.

  • +Strategic input and editorial planning
  • +Professional writing and content development
  • +Curated media lists and outreach to agreed targets
  • +Coverage monitoring and a concise monthly progress summary

Straightforward by design

An investment in authority.

For organisations that take their reputation seriously and want experienced PR support without hiring in-house.

01

Clear scope

A written service agreement sets out what to expect.

02

Six-month runway

The programme runs for at least six months, giving the work time to build consistency and momentum.

03

Monthly invoicing

The first invoice is issued at the start of the programme, then monthly. Payment is due within 30 days.

04

Your choice after six months

There’s no obligation to continue. We review the programme together and agree the right next step.

Interested? Let’s talk.

Doing better work than your visibility suggests?

Book a 20-minute, no-obligation conversation. We’ll review your current press and online presence, identify two or three immediate story angles and talk through how the programme could fit.

No hard sell — just a practical conversation about whether this is the right approach for you.

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